Metaphor in Culture: Universality and Variation by Zoltan Kovecses

Metaphor in Culture: Universality and Variation



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Metaphor in Culture: Universality and Variation Zoltan Kovecses ebook
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Page: 332
ISBN: 0521844479, 9780511109898
Format: pdf


Monograph entitled Metaphor and Culture, Universality and Variation. Metaphor within-culture variation is an innovative theory in cognitive linguistics which .. Http://dx.doi.org/10.1017/CBO9780511614408. To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? Metaphor in culture: Universality and variation. Universality of the majority of conceptual metaphors (Fernandez, 1986;. Discourse is suggested following Kövecses' (2005) criteria for cultural and linguistic universality and variation in metaphor. Cambridge and New York: Cambridge University Press. Cambridge, UK: Cambridge University Press. Similarly, cognitive linguistics undergoes a test by fire as it now meets. These near-universal conceptual metaphors.